Wix Review 2023: Features, Pros & Cons

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Wix Ratings at a Glance

Wix reviews are mostly positive, with users appreciating its ease of use and straightforward setup. Complaints usually factor in software limitations, such as the inability to change a template once a site goes live, or storage limits. Here are the factors we weighed into our score:

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What Is Wix?

Wix is a beginner-friendly, all-in-one tool that makes it easy to create a professional-looking website. Wix offers more than 800 design templates that allow you to customize a site for various blogging and small business needs. Connect to more than 300 third-party apps to add advanced features to your website, such as online scheduling or event booking.

Wix Pros and Cons


One of the best attributes of Wix is its drag-and-drop interface, which makes it easy to add content and design your website without any coding experience. It comes with more than 500 customizable templates. Wix provides built-in SEO tools to help you improve your site’s ranking in search engine results pages (SERPs). Plus, there are more than 300 app integrations available, so you can add advanced features to your website with no coding knowledge.

Wix also offers a free plan that gives you access to most of the platform’s features, although there are quite a few drawbacks to this plan, as we’ll discuss below.


While Wix offers a lot of features, there are some shortcomings to consider. One downside is that Google Analytics is not available on the free or Combo plans, so you won’t be able to track your website’s traffic. Most Wix plans have storage limits, which means you’ll eventually need to upgrade to a more expensive plan if you want to keep growing your website.

The free plan will also have Wix ads, and you won’t be able to have a custom domain name. Instead, your site will say mysite.wix.com. If you plan on selling anything on your site, you won’t be able to accept payments with a free plan, so you’ll need to upgrade for e-commerce activities. Its e-commerce plans start at $27 per month.

Choose your Wix template carefully because you can’t switch templates once you’ve launched your site. You can make some design tweaks within your existing template, but if you ever want to initiate a major site design overhaul, you’ll need to start over from scratch.

Wix offers more than 800 design templates, which is significantly more than alternative platforms such as Squarespace and the GoDaddy Website Builder. Still, those looking for a high degree of design flexibility may not be fully satisfied by the customization limits of Wix templates.

Finally, while Wix offers customer support 24/7 through email tickets and a callback service, response times aren’t always prompt. Support is one area where some customers feel Wix falls a bit short.

Featured Partners

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Wix Core Features

Website Builder and Templates

Wix offers three different editors for creating a website. Each offers distinct advantages.

The Wix Artificial Design Intelligence (ADI) editor is ideal for beginners who don’t know where to start. The Wix ADI asks you a few questions and then builds a basic site for you in a matter of minutes.

The second editor is the Wix standard editor. With this option, you choose a Wix template and customize it for your needs using the standard Wix drag-and-drop editor. You can start with the ADI editor and then move to the standard editor at any time. With both editor options, you can enable or disable a mobile-friendly view of your website.

The third editor is Editor X. Introduced in 2020, Editor X lets you create a fully responsive website that looks and works great on all types of devices. Editor X was developed with designers in mind and comes with a full suite of advanced capabilities, including scalable font sizes, grid layout, stack and scale media, custom breakpoints, docking and advanced sizing control.

These user-friendly editors allow you to quickly add or delete content, change the font and personalize your site without any knowledge of coding languages thanks to its drag-and-drop functionality. And don’t worry if you’re not a design pro, there are more than 800 design templates available.


Wix comes with everything you need to start, grow and manage a successful blog. You can easily add and format text, insert images and create new posts with the drag-and-drop editor. Plus, there are built-in tools to help you manage your blog and grow your audience, such as social media integrations, email marketing and SEO.


Wix lets you turn your website into an online store with its Business and eCommerce plans. With these plans, you can sell products, take payments and manage your inventory all in one place. Plus, it has a wealth of features to help you promote your business and convert visitors into paying customers.

Its Business Basic plan allows you to accept online payments, while Business Unlimited is designed to help you grow and expand your business with product reviews, subscriptions, multiple currencies and marketplace selling. Its Business VIP plan offers the entire suite of features such as unlimited dropshipping products, priority customer support, customized reports and a customer loyalty program.

Wix Pricing & Plans

Wix offers three plan categories: basic Website plans, Business and eCommerce plans and Enterprise plans.

Wix Basic Website Plans

The Wix free plan comes with Wix branding on your website on your subdomain (for example, yourwebsitename.wix.com). The free plan includes 500MB of cloud storage and 500MB of bandwidth.

If you want a more professional website that allows for greater site customization and more features, you’ll need to go with a paid plan. Wix offers four paid basic website plans that range from $16 to $45 per month. All plans come with a free custom domain for one year and a free SSL Certificate. Other features of these plans are shown on the chart below.

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Wix Business and eCommerce Plans

If you want to monetize your site by accepting online payments, you’ll need to choose one of Wix’s Business and eCommerce plans. There are three options to choose from, and all offer secure online payments, recurring payment options, customer accounts and a custom domain that’s free for one year. Other features of these plans are as follows.

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Wix Enterprise Plans

Enterprise solutions for large websites have custom pricing. These plans are customized, and you will need to work with a Wix representative directly to tailor a plan for your business needs.

Wix Ease of Use

Wix is an intuitive platform that’s easy to use, even if you have no prior website-building experience. Its drag-and-drop editor is one of the most user-friendly editors on the market. You can add, delete and move elements around your page without having to touch a single line of code. Plus, Wix takes care of all the website hosting and security for you. Should you run into any issues, you’ve got 24/7 support on any paid plan.

Wix Safety and Security

Wix takes website safety and security seriously. It is PCI compliant, which indicates that it fulfills the security requirements set by credit card companies. All Wix websites have an SSL certificate and are backed up automatically. Plus, Wix has a team of experts that monitor its servers 24/7 to prevent any possible threats.

Wix Customer Service and Support

Wix offers 24/7 customer support for all paid plans. Its VIP plans offer priority support. To contact support, you must be logged in to your account, otherwise, you’ll just get directed to the Wix Help Center, which is a large knowledge base for self-service assistance.

Additional Tools and Functionality

Wix Artificial Design Intelligence (ADI)

Wix ADI is a tool that allows you to build a professional website in just a few minutes without having to write any content. With just a few clicks, Wix ADI will create a stunning website that is fully customized for your business. Its designs are based on the information you input about your business, such as your business name, industry and location.

SEO Tools

Wix comes with a built-in SEO tool that helps you optimize your website for Google Search. The SEO tools walk you through the process of optimizing your site step by step. Plus, it provides tips and tricks for improving your site’s ranking.

SEO features include meta tags, canonical tags, robots.txt files, bulk 301 redirects, instant Google indexing, URL structure, patterned meta tags and an XML sitemap. All images are resized, compressed and converted to WebP automatically, which helps your site load faster (important for SEO). One of the coolest features is the ability to make your own site logic. This means you can edit all your SEO data across your pages rather than having to go in and edit page by page.

And with Velo APIs, you can customize your client-side code and override default SEO settings.

App Store and Integrations

Wix AppMarket is a one-stop shop for adding features and functionality to your website. There are hundreds of apps to choose from, ranging from social media tools to contact forms to live chat. You can also find integrations for popular business tools, such as QuickBooks, Shippo, ShipStation, Printful, Get Funding, Craftybase, Google AdSense and Mailchimp.

Mobile App

Wix has a mobile app that allows you to manage your website on the go. With the app, you can create and publish new content, view site analytics, manage orders and customers and offer coupons and sales. The app is available for both iOS and Android devices.


Each Wix Website Plan has storage limits ranging from 2GB to 100GB. Its Business and eCommerce plans start at 50GB and go all the way up to unlimited for its Business VIP plan. If you need more storage, you’ll need to upgrade your plan to a higher tier.

Email Marketing

Ascend by Wix is its email marketing and customer management tool. It’s a separate tool to help capture leads, nurture customers, increase traffic and close more sales. Think of it as a toolkit for managing your business; Ascend includes contacts, inbox, chat, forms, automation and Wix invoices.

Its email editor is drag-and-drop just like its website editor. And if you’re not design-inclined, use one of its designer templates and customize your colors, fonts, backgrounds and videos to make it your own before sending out an email to your list. Create automated drip campaigns and see campaign success with analytics.

Other Notable Benefits

The Wix platform offers excellent design flexibility and powerful features many businesses and entrepreneurs need to run their online businesses. Tailor your online presence for your audience and business needs using both basic and advanced Wix features.

  • Online Scheduling: Allow your clients to book appointments directly online. You can also sell scheduled services through this Wix upgrade feature.
  • Social Media Graphics: Use the Wix Social Post editor and templates to create custom Facebook and Instagram posts; share posts immediately or schedule them to post later.
  • Facebook Ads: Set up paid Facebook ad campaigns with Wix.
  • Help Center: Wix offers an enormous library of support resources.

Top Wix Alternatives and How They Compare

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Wix compares favorably with other website builders. It offers more than 800 templates, while GoDaddy and Squarespace have just over 100 each. Wix offers a free plan; Squarespace and Shopify do not. However, Wix lacks unlimited storage in any of its plans, which puts it behind its competitors.

Wix vs. Squarespace

Squarespace is a popular Wix alternative, particularly among artists and other creatives. Similar to Wix, Squarespace offers an easy drag-and-drop editor. It also has a similar range of features, including e-commerce, blogging and support for third-party apps. However, there are some key differences between the two platforms.

First, Squarespace’s templates are generally more stylish and modern than Wix’s. If you’re looking for a sleek, minimalist design, Squarespace is probably a better bet than Wix.

Second, Squarespace is more expensive than Wix. The cheapest Squarespace plan is $16 per month, while the cheapest Wix plan is just $0 per month. The caveat to this is you can’t sell anything with a free Wix plan, so if you need e-commerce capabilities, you’ll need to upgrade to a paid plan.

Wix vs. WordPress

WordPress is a popular open-source content management system (CMS) that can be used to create any type of website, including a simple business site, an online store or a blog. WordPress is free to use, but you’ll need to pay for hosting (typically $5 to $25 per month). It gives you the ultimate freedom and flexibility to create any type of site you want, but it’s not as easy to use as Wix.

If you’re looking for an easy-to-use website builder, Wix is probably a better bet than WordPress (though once you get the hang of it, it’s relatively simple to use if you’re just posting blog posts). If you’re willing to put in the time to learn WordPress, or you need the freedom to create a truly custom site, WordPress is a better choice.

Wix vs. Shopify

Shopify is a popular e-commerce platform that lets you create an online store. It’s more expensive than Wix, starting at $5 per month, but it’s designed specifically for e-commerce businesses. If you need an online store, Shopify is probably a better bet than Wix. However, if you just need a simple business site or blog, Wix is a good choice.

While Shopify doesn’t have a free plan, it has a new social selling plan that allows you to sell products without a website. This could be a good option if you just want to experiment with selling products online. You need a paid plan with Wix if you plan on selling no matter what.

Wix vs. GoDaddy

GoDaddy is a popular website builder and hosting provider. It offers an easy-to-use drag-and-drop editor, and it’s one of the most affordable website builders, starting at free and going up to $44.99 per month. However, it doesn’t offer as many features as Wix, and its templates are not as modern or stylish.

If you’re looking for an affordable website builder, GoDaddy is a good choice. However, if you need more features or want a more modern design, Wix is a better option.

Explore more website builders like Wix.

Is Wix Right for You?

Wix for Personal Use

Wix is great for building a personal online presence, for things such as a wedding, shower or family holiday website. With Wix, you can create a website in minutes without having to worry about hosting or coding. Plus, there are tons of templates and designs to choose from, so you can create a website that’s uniquely yours.

Wix for Business Use

Wix was built with ease of use foremost in mind, so the platform is a solid choice for those with limited technical and design experience. Wix is especially popular with small businesses, consultants, bloggers and entrepreneurs.

Wix comes with a wide variety of industry-specific templates, including food service, events, fashion, fitness and professional services. And, if you need e-commerce capabilities, Wix has you covered with built-in features and integrations.

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